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đź§  Some things matter, and some don't

(how to tell the difference)

mindfulness for rule breakers, free spirits, & inner peace enthusiasts

What a whirlwind this past week has been! Launching my new book has been one of the most exciting experiences of my life.

From being on The Today Show to connecting with so many of you in person in NYC, Chicago, Miami, and Los Angeles - it’s a week I’ll never forget. Last week’s live virtual event was truly something special. I had the joy of being joined by Yung Pueblo and Jillian Turecki, and so many of you who tuned in - it was powerful, emotional, and honestly one of the highlights of this journey.

But I kept thinking: what about everyone who couldn’t make it live? I didn’t want anyone to miss out. So I’ve made it happen: you can now get access to watch the full event replay when you buy a copy of my new book - either the physical edition or the audiobook edition (I know so many of you are already listening!).

You’ll get:

🔥 The full live event with me, Yung Pueblo, and Jillian Turecki

✍️ A powerful, 60-minute guided Mantra creation session where I’ll help you craft a one-line emotional anchor you’ll use again and again

đź’¬ Clarity, coaching, and connection-on your own time.

So if you’ve ever felt like you’re settling for crumbs… If you’re tired of over-explaining your needs, shrinking your spark, or clinging to “almost” relationships - this is your moment to raise your standard.

THREE mindsets to help you reflect, rebel, and reinvent…

1. Some things matter, and some things don’t

I think the most optimistic mindset is to say: I’m going to die someday. Not in a harsh “go crush life” way, but as a reminder that time is finite. And because of that, some things matter and others don’t. That’s why I say prioritization is the most optimistic lens in the world.

When you truly understand that your time is limited, traffic doesn’t feel like the end of the world. Rejection doesn’t feel fatal. Setbacks start to look like redirection instead of punishment. Optimism isn’t pretending everything is great - it’s realizing nothing, not heartbreak or embarrassment, lasts as long as your anxious brain predicts.

Psychologists back this up. Daniel Gilbert’s research on affective forecasting shows we consistently overestimate how long negative emotions will last. A breakup, job loss, or rejection feels eternal in the moment, but people bounce back far faster than expected. Daniel Kahneman’s work on the focusing illusion shows the same: nothing is as important as you think while you’re obsessing over it. We adapt. Our brains are wired to move on.

That’s why optimism isn’t blind hope, it’s just good math. Pain doesn’t last forever. Neither does joy. And because life itself is temporary, obsessing over small setbacks is wasted energy.

Optimism is perspective. It’s tunnel vision for what matters. It’s holding struggles lightly because you know your future self likely won’t carry them.

2. A powerful reframe

The biggest lie we’ve been taught is that in a relationship you inevitably “settle down” and shrink. You get boring. You lose your spark. But the truth is, real love doesn’t tame you… it fuels you. It’s being with someone who sees your fire and brings their own matches to keep it blazing.

Forget “settling down,” you deserve a love where “let’s book a flight and go” is your normal.

Love should feel like both stability AND possibility. Less textbook, more adventure novel. Hold out for the kind of love where you’re so good for each other you both get hotter, funnier, and wealthier. Everything multiplies in your favor. 

The right person won’t quiet your spark, they turn it into fireworks.

*PS, this is what my new book “The Opposite of Settling” is all about

3. It’s all just choreography

I have a theory that when you spill your coffee, stub your toe, or miss your train you are being cosmically delayed to dodge something worse.

Life is full of invisible plot twists - detours that quietly save you from heartbreak, wrong jobs, and wasted time.

Maybe the job rejection saved you from burnout? Maybe hitting all red lights saved you from an accident?

If that’s true, then life’s inconveniences and disappointments aren’t setbacks, they’re choreography. It’s all a cosmic shuffle designed to keep you out of harm’s way and in the orbit of things that actually belong to you. 

Annoying? Sure, but freeing. Because if even your spilled coffee has a purpose, maybe you can unclench a little and trust that life isn’t trying to ruin you - it’s trying to align you.

That’s it for today. See you next week.

- Case Kenny

My name is Case. I believe in the power of perspective.

Say hi on Instagram @case.kenny

Listen to my twice-weekly podcast